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Microsoft: Don't sell PCs without operating systems

Graeme Wearden ZDNet.co.uk

Published: 05 Apr 2006 11:45 BST

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Microsoft has urged UK PC vendors not to give customers the opportunity to buy a PC without a pre-installed operating system.

Supplying base systems, or 'naked PCs', is a missed opportunity, according to Michala Alexander, Microsoft's head of anti-piracy.

Writing in Microsoft's Partner Update magazine, which is distributed to computer dealers, Alexander estimated that 5 percent of computers sold in the UK in 2006 would not include an operating system.

Alexander is keen to bring that number down, even though customers could want a base system because they want to install Linux, or because their firm already has a licensing agreement for an operating system such as Windows.

"We want to urge all system builders — indeed, all Partners — not to supply naked PCs. It is a risk to your customers and a risk to your business — with specifically 5 percent fewer opportunities to market software and services," wrote Alexander.

Linux vendors and free software supporters, though, believe these base systems can play an important role in supporting the open source market. Some are concerned that Microsoft may be attempting to use its powerful position in the market to hamper competition.

The European branch of the Free Software Foundation hopes that PC vendors will not be swayed by Microsoft.

"We would be happy to see any kind of hardware being shipped without an operating system, or pre-installed with free software. Furthermore, we would be happy to get in contact with any hardware vendor who wants to free his customers this way," said Joachim Jakobs, of the FSF Europe.

Alexander's role is to combat the use of counterfeit and unlicensed versions of Microsoft's software. In February, Microsoft launched an initiative called Keep IT Real, in which "feet on the street" investigators would visit technology vendors suspected of installing counterfeit software on PCs before selling them.

In the article, Alexander appeared to reveal that these investigators will also have a role in clamping down on the sale of base systems.

"Microsoft is recruiting two 'feet on the street' personnel whose role will be to provide proactive assistance during customer visits, and help you get the value proposition for pre-installed software and related services. Give us a call and let's get those feet walking," Alexander wrote.

The FSF Europe is alarmed by the prospect that customers who request a base systems would risk a visit from Microsoft's investigators.

"It looks like a private sniffing service which is supposed to spy on these who do not want to pay the Microsoft tax anymore. It is an incredible piece of impudence which any politician, customer and journalist should recognise carefully," said Jakobs.

When contacted by ZDNet UK, Alexander denied that operatives would be dispatched into the premises of customers who attempted to buy a PC without Windows.

"I can confirm that the... personnel are not participating in customer visits. This is an error in the copy and will be amended in future material on the subject," Alexander claimed.

Alexander also insisted that Microsoft was simply trying to help its reseller partners by explaining how they could grow their businesses by selling its software and services. But she did reiterate that the software giant is concerned that the sale of base systems may be linked to the use of counterfeit software.

"There will be a concern if we see an increase in businesses selling PCs without Windows and piracy goes into the sky," said Alexander, who also rejected the suggestion that Microsoft was attempting to use its powerful position in the market to hamper rival operating systems.

Both Red Hat and Novell argue that naked PCs can be an important part of the overall market.

"Microsoft is clearly concerned about the threat of Linux on the desktop and is trying to protect its base. Naked PCs provide customers with choice and lower the price of commodity PCs," said a Novell spokesman.

"Customers want to have choice and they don't want to be locked in by one vendor, such as Microsoft," said Red Hat's Dirk Kissinger. "We would like to see more hardware vendors give their customers the choice of pre-installed operation systems, be it Microsoft or Red Hat or other options, or raw hardware without an operating system."

Several PC vendors contacted by ZDNet UK were reluctant to comment on the issues surrounding base systems. One, though, did say that they hadn't encountered any difficulties.

"We've had no pressure from Microsoft, yet," said a representative from Chillblast, a UK PC vendor that sells some computers without operating systems.

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Full Talkback thread

71 comments

  1. Presumably, if Microsoft were in charge of CD / DV... Anonymous
  2. Well, I've got 4 copies of Windows XP Home th... David Wright
  3. I agree with this poster 100%. I have s... dc0de
  4. Large OEMs will never ship without MS Wi... Anonymous
  5. Well, I've got 4 copies of Windows XP Ho... Stephen Samuel
  6. Why not build your own PC? Or I can cust... Zolar
  7. I demand the right to buy a PC without a preinstal... Chris Rankin
  8. > Is this the *only* way that Microsoft expec... pgn
  9. Typical MS arrogance. The EC (European c... ji
  10. err Microsoft wants to sell more co... Jon
  11. you do have to buy a new licence as... D S Panesar
  12. Well microsoft, try and stop me fro... TIM
  13. What makes things worse is that the vendor, i... Tim Hanson
  14. Geez man have you guys got nothing bette... Anonymous
  15. Mr Anonymous Developer, this has no... Chris Rankin
  16. I wonder if being forced to buy something you... Anonymous
  17. I'll make you an offer you can't refuse.... It's i... Anonymous
  18. System builders should be able to sell PCs wihtout... Matthew
  19. Think about how old is XP? Today, the life span of... Lupa
  20. Another example of Microsoft trying to monopolize... smurphy
  21. mmm... Sounds like Microshaft is running scared. G... Anonymous
  22. That's right, Microsoft - keep pushing me towards... Rob Davidson
  23. Computers should come with a variety pack of oper... Anonymous
  24. Many more heavy-handed tactics like this and... mo
  25. Funny how everyone - EC commission inclu... Michael Pantridge
  26. Michael, Microsoft does NOT deserve... Chris Rankin
  27. Funny how everyone - EC commission inclu... Michael Pantridge
  28. Have all computers preinstalled with some ver... Zolar
  29. Every computer should be sold without an OS. Micro... Kilz
  30. ---Companies Selling Preinstalled Linux--- ...and... cyber_rigger
  31. Seems like microsoft thinks that free of choice is... Rodrigo Lazo
  32. All systems without M$ on it is a potential p... Al Active
  33. I think this goes into the same category... iandotcom
  34. As a small business owner in Seattle, I can say th... Anonymous
  35. Perhaps a class action lawsuit to put them ou... Zolar
  36. I agree - PCs should nopt be sold without operatin... Leigh Valentine
  37. Gump, you are a god damned genius.... Noah Fingway
  38. I would like to see Microsoft come to my house and... Anonymous
  39. the more microsoft say this year the more the... mike streather
  40. This makes Microsoft sound like a modern day mafia... Anonymous
  41. "We want to intimidate all system builders — indee... Ivan Marsh
  42. It was surprise to know that Microsoft is using sh... Anonymous
  43. Tomahawk desktop isn't the competition for Wi... sp
  44. There are a number of issues here. The first is... john
  45. I forgot some issues in my earlier post. The eleve... john
  46. Think about it seriously and you will see where mi... Anonymous
  47. Techy, you have it backwards. This is "more m... Chris Rankin
  48. The last computer I purchased, pre built, was in 1... Oldator
  49. This is something we can refer to Trading Standard... Sid Boyce
  50. Of course this is nothing other than a LINUX rant.... Ken Quick
  51. ms's bullying is well known and I, like most,... r
  52. I work for a small foreign company who have a lice... Anonymous
  53. First you must understand that your average citize... David
  54. The movie ROLLERBALL comes to mind here.... C... Zolar
  55. Zolar, "building my own" isn't an option... Chris Rankin
  56. I guess the basic problem is the in... Andrew Meredith
  57. Well, I personally won't buy a computer that has M... Jaqui Greenlees
  58. Give customers (us) a wider choice & adhere to tha... Gerard W
  59. If I were in charge, which I'm not, I would g... Not Bill Gates
  60. Sell PC with SLAX LIVE CD It is fast way for selle... Andriy
  61. No worries....Clothe the PCs in Linux (+KDE/Gnome)... Anonymous
  62. "Alexander estimated that 5 percent of computers s... Linux User
  63. you cannot buy a branded PC without paying for win... D S Panesar
  64. If linux is cheaper, and selling pc's with os prei... Koops
  65. Interesting thread... Never having used Linux... TonyGuitar
  66. Tony Guitar you should try Linux by usin... Tux
  67. Tux, Thank you. I cut an... TonyGuitar
  68. TUX, Thank you for giving me... TonyGuitar
  69. I wonder if this 'infringes' my human rights?! It... Anonymous
  70. Here is the answer to this question - NO OS sytems... Anonymous
  71. Isn't it illegal in Great Britain to tie the sale... Anonymous

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