Microsoft aligns itself for a hosted future
Published: 21 Sep 2005 09:20 BST
Microsoft on Tuesday announced a sweeping reorganisation of the company into three new divisions, a shift that will lead to the retirement of long-time Windows development chief Jim Allchin.
The plan calls for a reorganisation of Microsoft into three large divisions led by individual presidents, each reporting to Steve Ballmer, Microsoft's chief executive.
- Jeff Raikes will head up the company's Business division, which will house Microsoft's Information Worker group (which includes its Office product line), and its Business Solutions packaged applications group.
- Kevin Johnson and Jim Allchin will be co-presidents of the Platform Products and Services division, which will comprise Windows Client, Server and Tools and the MSN division. Microsoft said Allchin will hold that new position until he retires, once the company ships Windows Vista at the end of next year.
- Robbie Bach will be president of the Entertainment and Devices division, which will oversee games and mobile device development.
The huge reorganisation is designed to streamline the company's decision-making process and improve product development, Ballmer said in a statement.
In the past few months, some insiders and former employees have said that Microsoft has become too bureaucratic and process-driven to compete with nimbler competitors such as Google.
"Our goal in making these changes is to enable Microsoft to achieve greater agility in managing the incredible growth ahead and executing our software-based services strategy," Ballmer wrote in an email sent to employees on Tuesday.
The restructuring will help Microsoft jump on opportunities that arise, said Israel Hernandez, an analyst at Lehman Brothers.
"There's not a reason they can't dominate a lot of these emerging markets themselves," Hernandez said.
The massive change indicates a deliberate shift within Microsoft to emphasise hosted software services. By bringing its MSN group into its main product unit, Microsoft intends to accelerate a move to hosted software-based services, Ballmer said in a statement.
"Our MSN organisation has great expertise in innovating quickly and delivering software-based services at scale. The platform groups have great expertise in creating a software platform and user experience that touches millions of people," the chief executive said.
Ray Ozzie, who joined the company as one of its three chief technology officers earlier this year, following Microsoft's acquisition of Groove Networks, will expand his responsibilities to drive the software-based services strategy.
"Under Ray's technical leadership and weaving together both software and software-based services, I see incredible opportunity to better address the changing needs of our customers' digital lifestyles and the new world of work," Ballmer wrote in the email.
The reorganisation has been in planning stages since August, when Microsoft hired Kevin Turner, a former Wal-Mart Stores executive, to take over as chief operating officer, according to sources.
At the time, Microsoft said that Johnson, who was serving as sales chief, would move to an unspecified new role once Turner joined Microsoft this month.
Early reaction to the move was generally positive. "The alignment makes very good sense, given what people are doing now and what their strengths are," said Michael Gartenberg, an analyst at Jupiter Research.
Gartenberg said it was too early to say whether the move marks a dramatic shift in Microsoft's overall strategy: "We know who the players are — now we have to find out what their game plans are."
Mark Stahlman, a software analyst and...
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