Apple OS continues to gain market share
Published: 17 Jul 2008 08:32 BST
Apple's operating system is gaining ground on Microsoft Windows, with second-quarter results showing the company inching close to a 10 percent market share in the US.
While Windows certainly still dominates the computer market, Apple's share continues to grow. Just released second-quarter market share figures from Gartner show Apple shipments up 38 percent, to 8.5 percent of all units shipped, up from 6.4 percent a year ago. IDC had Apple's gains somewhat lower, at a 7.8 percent share, up from 6.2 percent a year earlier, but the trend is the same.
"They've got great products and they are executing well," IDC analyst Loren Loverde said in a telephone interview, adding "they are benefiting from the excitement and press over their other products."
Microsoft is working on a multiyear, megamillion-dollar marketing push for Windows and, as the numbers show, it can't come soon enough. Apple's gains on Windows are particularly painful given that US computer shipments only grew 4.2 percent, again according to Gartner.
Worldwide shipments fared better, up 16 percent for the quarter, and of course Apple's worldwide share is far lower than its domestic one. Despite Apple's US gains, its worldwide market share was 3.3 percent in the second quarter, according to IDC. That's down slightly from last quarter, but up from 2.9 percent a year ago.
Loverde said Apple would have to continue growing really fast for some time to move ahead of Toshiba and crack the top five in global sales.
Credit: Mac OS continues to gain share from CNET News
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