Salesforce swings into its Summer '07 release
Published: 17 Jul 2007 09:01 BST
Salesforce.com on Monday touted its newest release, billed as Summer '07, by highlighting the company's move toward customisable platform services.
To help make that transition, Salesforce is including its Apex code as a key feature in Summer '07. Apex, unveiled in October, is a Java-like programming language that allows Salesforce customers to customise their hosted applications.
Salesforce is aiming to use Apex's customisation capability to compete with Microsoft, SAP and Oracle for large corporate customers, who typically require flexibility in tailoring software to meet their needs.
"Salesforce is moving beyond software as a service to a platform as a service," said George Hu, Salesforce chief marketing officer, adding that Salesforce is becoming more of an enterprise resource planning software company with the help of independent software vendors that develop applications to run on Salesforce.com.
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Summer '07 will include on-demand multi-tenant programming language with the Apex Web Services API. It will use Apex code for management of work flow and will feature Apex's Salesforce Sandbox, which developers can use to concurrently create and test applications without disrupting each other's applications.
Summer '07's workflow features are designed to allow customers to incorporate formulas into workflow rules and approval processes that will create new rules that more appropriately address complex business processes tied to lead assignments, automated responses and email alerts.
Summer '07 also will feature a revised AppSpace, Saleforce's hosted web portal whose features allow clients to share documents and create applications such as mashups. Renamed Salesforce Customer Portal, the portal features a customisable user interface that allows companies to share data and applications with their customers who, in turn, will be able to interact with the companies' other departments, such as billing, project management and procurement.
Salesforce expects its customer portal will be available in August, with monthly fees of $5 (£2.45) per customer user per portal. The premium service will cost $25 (£12.26) per customer user per portal, and will offer all applications from the Saleforce online-applications marketplace, AppExchange.
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