Parallels given boost by Leopard announcement
Published: 12 Jun 2007 08:45 BST
While most of the crowd at Apple's Worldwide Developers Conference keynote address was eager to hear about all of Leopard's new features, Benjamin Rudolph was interested in only one.
Rudolph, who is the head of corporate communications for Parallels, was tuning in to what Steve Jobs would say about the new Leopard operating system's Windows-on-Mac abilities.
In the end, Jobs announced little new on that front, saying that the final version of Boot Camp would work just as Apple has been testing it — that is, allowing users to boot into either Windows or the Mac OS, but not support running both operating systems simultaneously. For that, Jobs touted software such as Parallels, which uses virtualisation technology to allow Windows and Mac software run side by side.
"We love these other things and we're helping them as much as we can," Jobs said.
Rudolph, sitting in an overflow room for the keynote, breathed a huge sigh of relief.
"We had it on pretty good authority that there wasn't going to be virtualization in Leopard, but it is Apple, so you never know," Rudolph said, grabbing a soda at the Metreon after Monday's keynote. "There was a little bit of me that was terrified."
Last week, Parallels introduced an updated version of its Parallels Desktop software. The company has sold about half a million copies of its product since the first edition went on sale last June. Version 3 adds a variety of new features, most designed to improve compatibility and make Windows programs running on a Mac look more like native Apple programs.
Although Parallels doesn't face direct competition from Apple, it is getting a well-heeled rival. Virtualisation specialist VMware has been testing its product for months and plans a final version for later this summer. On stage, VMware got nearly equal billing from Jobs, although Parallels did get mentioned first.
VMware said late on Monday that it plans to sell the final version of Fusion for $79 (£40) and that it should be ready in August. The company said that it is taking pre-orders for the software for roughly half price, $39 (£20).
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