Sun and Google underwhelm
Published: 05 Oct 2005 11:05 BST
After much brouhaha leading up to Tuesday's announcement of a new Sun Microsystems and Google partnership, many bloggers were left scratching their heads at a press event they considered anticlimactic
Sun President Jonathan Schwartz added fuel to the hype fire with a blog entry published Saturday, hinting that the world -- and primarily the way we buy and use software -- was about to change.
Speculation that Google plans to square off with Microsoft in the software sector has been bouncing around tech journals for weeks. When plans of a joint announcement from Sun and Google surfaced, those rumors began to focus on what the two companies had to offer each other, and what sort of unified product they might release.
But far from what many had hoped for -- an online application meant to rival Microsoft Office -- the two companies announced simply that they would collaborate on work on Sun's OpenOffice.org, Java and OpenSolaris, and Google's Toolbar. Details about what exactly that will entail were vague at best, with the only nugget offered being that Sun, in the immediate future, will make Google's toolbar a standard part of the package when users download Sun's Java Runtime Environment from the server seller's Web site.
The announcement left many bloggers less than thrilled, and blog entries with titles such as "Big whoop," "That's it?" and "Google and Sun announce yawn" abound on blog search site Technorati. It's clear that many in the blogosphere were looking for a more groundbreaking project to come from the companies. But several bloggers say that view is shortsighted, that the potential for major change coming from this partnership is still strong and that Tuesday's announcement is the first step on a long journey.
The word from the Web...
• I'm at this very moment looking at two headlines in an AP news
feed and trying to figure out which one is more banal: "Sun, Google in
Software Distribution Pact" or "Pamela Anderson Gets Restraining
Order".
Nicholas Carr's Rough Type
• Some people are scrambling to find the meat of the deal, but
there really isn't any there--Google doesn't even think it's big enough
to warrant putting out their own press release. This seems like a ploy
by Sun to try and gain some attention and good press by latching on to
Google, when there's not a lot of underlying substance--much like the
recent Apple-Motorola collaboration. Like Apple, Google seems content
to let Sun make a little noise for the time being, until it unleashes
its Nano to steal all the thunder. Like Steve Jobs saying Apple worked
with Motorola as a "learning experience," Google's got something up its
sleeve. But when that announcement comes, don't expect Sun to get much
mention.
Techdirt
• I've gotten comments ranging from "lame" to "underwhelmed,"
describing today's Sun-Google announcement. I wouldn't underestimate
the significance here. OK, so Google is going to ask people to download
a huge chunk of Java software--well, huge compared to the toolbar.
What's the big deal? Google just shot a huge cannon across Microsoft's
bow. A Google alliance with any competitor is probably going to cause
ulcers over at Microsoft. Google could distribute millions of copies of
Java, and that's not .Net Framework. Google just breathed new life into
Java, essentially endorsed it.
Microsoft Monitor Weblog
• In my view, this is where Google really has the opportunity
to disrupt the market. If one of the hardest parts of software as a
service...is the coherent management of organizations' information
across these services, are there many--if any--companies that have a
stronger platform and brand from which to build or support such a
next-generation SaaS environment? The center of Google's competency is
certainly in aggregating and indexing information from a wide variety
of sources, and simplifying the act of accessing relevant information.
IDC eXchange
• So what do the vague announcements today about the Google-Sun
deal-in-motion mean? Sun gets to showcase its present and future data
center and services delivery platform grid efficiencies at the premier
ISV: Google. Java Runtime Environment on the desktop gets a
life-sustaining shot of vitamin B-12, while OpenOffice-StarOffice might
well become the R&D replacement and speed-to-market turbocharge
that Google needs to leap out front in the race to redefine the client
computing-as-service experience. Make that mission-critical experience.
Now, who needs to worry most about Sun and Google making happy-face? I
say it's the voice and data network providers, the Verizons, Sprints,
SBCs, BTs, MCIs, BellSouths, and France Telecoms. Because if
Sun+Google=Voice and Data Efficiencies as a service stream, aka Webtone
par excellence, on a global scale, then who are you gonna call when you
need business services?
ZDNet.com's Between the Lines
• That's it?! You held a press conference and generated all
that hype to announce that at some unnamed point in the future, the
Google Toolbar (which is already on practically every computer out
there) will be optionally available when people download the Java
Runtime Environment?! What a letdown! To say nothing of the fact that
bundling is bad. Can you think of an instance where products are
bundled together like this that doesn't annoy the heck out of you?
TinyScreenfuls.com
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