XP Starter under fire from all sides
Published: 04 Jul 2005 19:50 BST
Even as Microsoft's low-cost version of Windows reaches more corners of the globe, some analysts are wondering whether it is hitting the mark.
The addition of a Spanish-language version last week means that Microsoft is now selling Windows XP Starter Edition in six languages in various emerging markets.
Critics say, however, that the software is still not flexible enough to really meet the needs of developing countries and individuals who live there.
To offer Starter Edition for far less than other versions of Windows XP without hurting its existing business, Microsoft imposed a number of restrictions, such as the fact a program can only open three windows at a time.
"I think someone who has any experience with a PC is going to start hitting the limitations pretty quickly," said Gartner analyst Michael Silver.
That, however, gets at one of the toughest things to figure out about Windows XP Starter Edition — who the target customer is. Identifying that person will help Microsoft reach its goal of getting a billion PC users, largely by upping computer usage in emerging countries such as Brazil, India and Russia.
Microsoft says the software, which is offered only as part of a budget system, is aimed chiefly at first-time computer users — those who have never really interacted with Windows. For that reason, the company has poured most of its development resources into things like local language videos that explain PC basics, such as how to print and how to use a mouse.
"It is the soul of Windows XP Starter Edition," said Mike Wickstrand, a director of Windows product management who helps lead the Starter Edition effort. "It's the part we've invested the most in."
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