Adobe: In Microsoft's crosshairs
Published: 22 Jun 2005 15:35 BST
After two decades of successfully steering clear of Microsoft, Adobe is edging closer to the software giant's crosshairs.
Since its launch in 1982, when Microsoft was seven years old, Adobe has built up a commanding lead in the markets for digital document and image editing software, among the few areas in PC software Microsoft has failed to dominate.
Microsoft's test release last week of the Acrylic graphic design tool and the demonstration of its Metro digital document format indicate that the company may be growing less tolerant of Adobe as it encroaches on Microsoft's turf with the proposed acquisition of Macromedia and its Flash and Flex framework for building Web-based applications.
The combined forces of Adobe's PDF and Macromedia's Flash particularly, say analysts, have brightened the bull's-eye on the graphics software company.
"Microsoft is already showing signs that Flash is more than just an annoyance," said Burton Group analyst Gary Hein. "Announcements like Metro, Avalon and Acrylic show that Microsoft is taking Adobe plus Macromedia much more seriously. [Adobe Chief Executive Bruce] Chisen should be worried."
In the race to sell technology for building Web-based applications, the competitive landscape is far from stable. Microsoft has described its vision of Windows applications integrated tightly into the Internet through the company's Longhorn operating system, but numerous delays have allowed alternatives such as Flash and "AJAX" to gain traction.
Adobe declined to comment on the strategic implications of its proposed acquisition. But Macromedia called "ridiculous" the idea that it is competing with Microsoft's operating system at all.
"I don't think Flash is any threat to Windows," said Kevin Lynch, chief software architect for Macromedia. "We're a really small company compared to Microsoft. Flash is specifically designed for Internet use, for Internet applications, and that's very different from an operating system."
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