XP Starter Edition off to a slow start
Published: 18 Mar 2005 12:10 GMT
Microsoft may have started shipping its cheaper version of Windows in Asia, but getting support for its low-cost computing vision is still very much a work in progress.
The software giant first launched Windows XP Starter Edition, a localised version of the full-fledged Windows operating system with reduced features, in Thailand last October. The cut-rate version debuted in Malaysia and Indonesia in February.
The product has received the initial backing of more than 15 local system builders and multinational computer makers in these three countries.
Unlike Microsoft's flagship Windows offerings, however, Starter Edition is not sold at retail. The company is banking on its partners to bundle and promote the software with their low-end PCs, a strategy that has so far received lukewarm response.
"We're not focused on Starter Edition," said Kharisma Shintara, director of Arta Computer Centre, a computer assembler in Indonesia that has licensed Microsoft's scaled-down offering.
Shintara told ZDNet UK sister site CNETAsia that his primary product line will remain Pentium 4 PCs that are preloaded with Windows XP Home Edition — not the lower-end Intel Celeron machines, which Starter Edition is designed for.
"We've only used it in some projects for schools," he said, adding that the price of such Starter Edition-based PCs is around 3 million Indonesian rupiah — roughly £160.
In Thailand, a number of Microsoft's Starter Edition partners, like Atec and Belta, are still promoting PCs that ship without any operating system.
Supreme Computer — one of the largest PC manufacturers in the country — is even selling a low-end Celeron PC preloaded with Linux for 15,490 Thai baht (£210).
The company also offers a similar system featuring Starter Edition that costs £230. Microsoft declined to provide sales figures for the new operating system in Thailand.
Besides Malaysia, Indonesia and Thailand, Starter Edition is also bound for Russia and India this year, although the Indian launch has been postponed from March until June.
"Starter Edition has not gained much interest from vendors, nor has it generated much interest from end users," said Martin Gilliland, principal analyst with research company Gartner Asia-Pacific.
Gilliland attributed the tepid response largely to high piracy rates. Smaller computer retailers in these emerging countries, he said, tend to buy their systems from large OEMs, and then load them with cheaper, unlicensed versions of Windows.
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