Sun's gamble explained
Published: 08 Feb 2005 12:30 GMT
Sun is a company that's made good use of its visionary impulses to survive against bigger rivals. So it's fitting that Jonathan Schwartz is the company's number two executive.
Schwartz has a reputation as an ideas man, but now he's got to turn those ideas into reality. For Sun, which is still working to reverse a three-year revenue slide, that suggests a period of intense change.
Schwartz has climbed Sun's ranks since the company acquired his start-up, Lighthouse Design, in 1996. On the same day in April 2004 that Sun announced a detente with Microsoft, along with its third major round of layoffs in three years, he was promoted to president and chief operating officer.
Since then, Schwartz has pinned much of Sun's turnaround plan on software. So it is that the company's salespeople are no longer compensated simply for selling hardware. Meanwhile, the Solaris operating system is becoming open source software, and adding a Sun database has become a real possibility.
But Schwartz intends to move beyond software into the Sun Grid -- blocks of computing power that he believes will reel in new customers who previously bought and operated their own equipment. Schwartz talked with ZDNet UK sister site CNET News.com at the company's annual analyst event last week.
Q: Over the last year, the economy has been recovering and the server market has recovered from its revenue declines. But Sun hasn't seen nearly as much of that growth as IBM and Dell. If your sales pitch is so compelling, why is it that the revenue numbers haven't been going up to show it?
A: I think the average revenue per unit has been going down, but in terms of unit volume, I think our share has actually been growing, quite to the contrary of what you were talking about. If you look at the growth, for example, on the x86 side, we are now the market leader in Opteron servers over HP and IBM. Who would have predicted that? Where we haven't been seeing the growth necessarily has been in the high-scale data centre systems, but that's been reflective of the industry as a whole.
Also, a leading indicator for the growth is the open sourcing of Solaris 10. We've downloaded probably close to about a million licences now, and 95 percent of those have gone onto non-Sun hardware. So that's a growth opportunity, because running Solaris on Dell means now we can go talk to a Dell customer.
I recognise that unit shipments are significant and understand your argument that volume begets volume, but revenue also is relevant. Do you believe that at some point the revenue will pick up, and if so, when?
Thank you for the offer, but I'm not going to make a forward-looking statement. The unit volume numbers are important to us, the revenue growth is important to us and we've grown half-over-half from last year to this year. Certainly we're prioritizing growth as a company, and the leading indicator for us of growth is the adoption of our software platforms. So we're seeing more Java-enabled handsets go out into the world, seeing more XM Satellite Radio clients go out into the world, more Solaris downloads off of the Web site -- those all accrue ultimately to an infrastructure opportunity that Sun's going to get after.
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