Firefox eyes new markets
Published: 10 Nov 2004 08:43 GMT
The coals are still hot from Tuesday morning's Firefox 1.0 release, but the Mozilla Foundation is already cooking up its next moves to challenge Microsoft's Internet Explorer browser dominance.
Now that it has the Firefox 1.0 milestone under its belt, the Mozilla Foundation has identified three areas for future growth and development: cellphone and small device browsing, desktop search integration, and OEM (original equipment manufacturer) distribution.
Chris Hofmann, the Mozilla Foundation's director of engineering, said: "It's been a tremendous year and we can't see anything but upside the way things are heading right now. We're just starting the planning for the initiatives that are going to be important in the coming year."
The first key initiative is Mozilla's Minimo project to create a stripped-down version of Firefox for use with cellphones, set-top boxes and other non-desktop computing devices. Minimo got a shot in the arm this year when Nokia invested in it.
Mozilla said on Tuesday it had hired Doug Turner, currently an AOL Time Warner browser engineer who has volunteered with Minimo since its inception, to head up the effort starting 1 December. Turner will leave AOL to lead both engineering and business development as Minimo tries to attract more sponsors like Nokia that want Mozilla to tailor its open-source software to their individual needs.
"In the next year we hope to energise Minimo with Doug as the lead," Hofmann said. "We're going to have more dedicated resources for putting some effort into the project."
Hofmann declined to comment on Mozilla's partners on these future projects. Rumours have swirled about a possible collaboration between the open-source group and Google.
Hofmann said discussions were already under way with companies interested in Minimo-based releases, but he declined to identify them.
The second area of Mozilla intends to explore with new versions of Firefox is integration with desktop search.
Companies like Google, Vivisimo and Copernic make search applications that comb through all the information on a personal computer. The way it is now, a browser's bookmarks, cache, history and email reader present the desktop search application with a wide array of APIs (application programming interfaces) to negotiate.
Mozilla said it is in discussions with desktop search providers to simplify and standardise those tools to make them more easily searchable by search programs.
A key element in that engineering push will be security, Hofmann said.
"How can we create open standards around doing those kinds of operations and how can we make sure they're secure from being exploited by rogue programs?" Hofmann asked. "There's a lot of research and investigation on how to provide the best access and the best protection at the same time."
Hofmann said Mozilla was in talks with OEMs to get Firefox placed on the desktops of new computers. As of now, all of Firefox's distribution comes through downloads -- a major hurdle for widespread adoption -- while IE comes pre-loaded on the vast majority of computers.
OEM bundling presents a special challenge for a non-profit foundation like Mozilla, Hofmann said. Normally software makers pay the OEMs for inclusion on the desktop. Mozilla is hoping that its comparatively positive security reputation, and recommendations from CERT and other security experts that Web surfers shouldn't rely exclusively on IE, will help sway the OEMs.
OEM bundling "is on our priority list", said Hofmann. "If we want to continue with the success we have had so far, we need to be a significant market-share holder."
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