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USR cuts x2-up modem prices, starts TV ads

Martin Veitch ZDNet.co.uk

Published: 12 May 1997 11:27 BST

US Robotics (USR) is turning up the heat on the K56flex modem camp by cutting prices on its 56Kbps-upgradable modems and cranking up a TV ad campaign to boost the technology. However, the firm is unlikely to start shipping x2 devices until late this month at earliest.

The Sportster Flash is cut by £30 to £199 incl. VAT with a free software upgrade to x2 when available; the Sportster Voice is cut to £149 from £199. Sportster Voice devices purchased after September 15 can be upgraded by a free chip swap.

Backing the initiative, USR will this week kick off TV advertising starring Apple guru Steve Wozniak demonstrating the speed of Net access using x2.

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The internet is going to have do a lot of maturing before it is ready for this kind of traffic. Security is always going to be a problem, connectivity is poor, and most business's are unwilling for their employees to have open access.

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