Yahoo confirms Xoopit acquisition
Published: 23 Jul 2009 17:04 BST
Yahoo has agreed to acquire Xoopit, a start-up service that allows people to share email content with social-networking sites such as Facebook, the company announced on Wednesday.
With the purchase of San Francisco-based Xoopit, Yahoo plans to add new photo features to Yahoo Mail, senior vice president Bryan Lamkin said on a company blog post.
"Why is this such a big deal?" Lamkin asked. "Yahoo Mail is actually home to one of the largest online photo repositories in the world. And every day, millions of you use Yahoo Mail as your primary way to share the photos of important moments in your lives. While social networks and community sites are great for sharing photos with everyone you know, we realise it's not for everyone or every occasion. For many, email is still best for sharing photos among a more select group of friends or family. And now we're making it all that much easier for you," he added.
Financial terms of the deal were not revealed, but earlier reports pegged the value at about $20m (£12m).
Last year, Xoopit won the Yahoo Open Hack contest for building an app that runs on top of Yahoo Mail. The application digs through a person's inbox to reveal photos and other media lurking within, including attachments and web addresses that link to sites such as Flickr or Picasa web albums.
Credit: Yahoo confirms it's scooping up Xoopit from CNET News
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