Dell regroups around four customer types
Published: 02 Jan 2009 09:30 GMT
Computer maker Dell reorganised its global management structure to focus on four customer groups, and some executives are out of a job, the company said on Wednesday.
The company's consumer business is already a global operation, but now three other groups will follow suit: those for big business customers, government customers, and small and medium-sized business customers.
"We have laid the foundation for the transition from a global business that's run regionally to businesses that are really globally organised," chairman and chief executive Michael Dell said in a statement. "Customer requirements are increasingly being defined by how they use technology rather than where they use it."
Michael Dell has been rejigging company management since his return to the Dell chief executive role nearly two years ago.
As part of the move, Mike Cannon, president of global operations and one of the chief executive's new hires since his return to power, will retire on 31 January. And Mark Jarvis, chief marketing officer, will leave during the company's current fiscal quarter, although he will continue to advise Dell. Jarvis will be replaced by Erin Nelson, promoted from vice president of marketing for Europe, the Middle East and Africa.
Steve Schuckenbrock, a 2006 hire who is currently president of global services and chief information officer, will lead the large enterprise group, Dell said. Paul Bell, currently president of Dell Americas, will lead the public-sector group. Steve Felice, currently president of Dell Asia-Pacific and Japan, will lead the small and medium business group.
Ron Garriques, whom Dell hired from Motorola in 2007, will continue to lead Dell's consumer group.
Credit: Dell regroups around four customer segments from CNET News
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