The future of banking at HP Innovation Day

Identification technology was a major theme of the displays but, despite the camera, this system has nothing to do with identity. It is not concerned with who the person is, but rather what they are doing and for how long. In this case, the system can see people going past it and can see who they are, but it only wants enough information to establish their "uniqueness".

The system works behind an electronic display that could be showing an advertisement for a car, or advertising a special offer from the company whose display it is. The system is intended to ascertain whether people are looking at the display and for how long they are doing so. If a person walks away from the display after only a second but then returns, the system identifies that the subject is the same person who walked away.

By doing this, the system should, in a short time, be able to establish the effectiveness of the advertisement. The advertising community may well embrace this technology.

Advertising is vital for banks and can be a major factor in attracting and keeping customers.

The red dots on the screen grow smaller or larger, as people walk towards and away from the screen.