Google starts new chapter with Amazon
Published: 03 Apr 2003 15:56 BST
Google plans to provide search services and sponsored links to Amazon.com under a multiyear deal the companies announced on Thursday.
Financial details of the deal were not released. Sponsored links from Google are available now on a selection of Amazon pages. More links, and Google's Web search service, will be made available in the next few months, the companies said.
Google, which dominates the search arena, has been beefing up its sponsorship deals as it expands its ad network and seeks new revenue. The company recently launched a program that identifies the meaning of a Web page and then automatically places relevant ads.
The move is something of a twist for Amazon, which has not generally used advertising on its pages. But the Seattle-based online retailer last month filed for a patent on a method for auctioning Web advertisements, raising questions about the company's interest in the ad market.
The companies emphasised the search aspects of the deal over the sponsored links.
"Google's services will enable Amazon.com customers to conduct research across the Web," Omid Kordestani, senior vice president of Google's worldwide sales and field operations, said in a statement.
Amazon executives were not immediately available for comment on the deal.
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