Asian bank bets on Siebel
Published: 08 Jul 2002 10:54 BST
Siebel Systems has gained another major bank as a customer for its e-business applications software.
The Customer Relationships Management (CRM) software provider announced that Standard Chartered Bank, has standardised on Siebel eBusiness Applications in Singapore and Hong Kong. The bank is using Siebel eFinance 7 -- a version of Siebel eBusiness Applications.
"Because Siebel eFinance 7 is specifically designed for the financial services industry, it requires little customisation and development, ensuring that Standard Chartered can enjoy a lower total cost of ownership," said Steven Parker, Standard Chartered Bank head of customer sales and services.
Last year, Siebel scored key wins with the Development Bank of Singapore, Virgin Mobile in Singapore, Malaysian National Insurance and telecommunications service provider Advanced Info Systems in Thailand. A recent study released by market research firm Frost & Sullivan, shows that the software company has a 33.4 percent share in Asia-Pacific's $254m CRM market, making it the region's No.1 CRM vendor.
Although its closest rival SAP is gaining market share rapidly in Asia-Pacific, Siebel seems unperturbed. "I don't feel threatened. We are the leader and we have proven our success," said Terence Chan, Siebel's managing director for South Asia.
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