Microsoft unveils its answer to Google AdSense
Published: 23 Apr 2009 12:43 BST
Microsoft on Wednesday opened its PubCenter advertising service up for public beta testing, providing an alternative to Google's AdSense and Yahoo Publisher Network technology that places ads on publishers' sites.
All the services scrutinise the content on a website and place advertisements the service deems to be relevant to that content. As with ads on search sites, the advertiser pays only when a reader clicks on one of the ads, and revenue is shared with the publisher and the company operating the ad service.
Kevin McCabe, senior product manager of PubCenter, announced the move at the AdSpace conference on Wednesday. People can sign up for the beta service at the PubCenter site, although it is only open to people in the US at present.
Click-through rates on such services are typically far lower than for ads on search engines. But the technology is still significant, particularly during the recession, in part because advertisers can bid for keywords and limit their investments only to areas where they see a return.
Credit: Microsoft opens up its answer to Google AdSense from CNET News
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