Yahoo relaunches IndexTools as Web Analytics
Published: 09 Oct 2008 09:48 BST
Yahoo on Wednesday announced the rebranding of IndexTools as Yahoo Web Analytics (beta).
Currently an enterprise product, the move brings it closer to being a consumer and small-business tool, although it's not available to everyone just yet.
Yahoo acquired IndexTools back in early April and promptly made it a free service. Its main advantage over Google Analytics is that the information is updated within a few minutes of user activity. In comparison, statistics from Google tend to take about 24 hours; however, anyone can sign up for it. Both products feature colourful, easy-to-read charts and graphics for data reporting, deep tie-ins with each company's ad services, and a single-service user log-in that works with other company properties.
According to a post on Yahoo's blog, the updated version of the service is already out to advertisers and third-party application developers, with Yahoo Small Business users to follow. If you try to sign-up on the new site, there's simply a waiting list where you can subscribe to updates. Yahoo's director of data insights, Dennis Mortensen, said the easiest way to get it before Q4 is to become an advertiser.
Credit: Yahoo relaunches IndexTools as Web Analytics from CNET News.com
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