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Google launches AdSense for Feeds

Josh Lowensohn CNET News

Published: 18 Aug 2008 12:15 BST

Friday marked the quiet, 'public' launch of AdSense for Feeds, a service that was soft-launched to a small group of AdSense users back in May.

Once integrated into publishers' RSS feeds, AdSense for Feeds will serve up contextually related advertising based around the content, helping publishers make money off the growing number of users accessing their site through RSS readers instead of the site, where page and ad views have been factors in revenue.

For users who did not have access to the AdSense for Feeds menu in Google's AdSense, setup is straightforward. Publishers can set ad frequency, placement, and stipulate that ads are only added on content that's over a certain size. AdSense for Feeds also employs the same 'channels' tool that lets users later track ad campaigns on certain sections of their site.

Google Blogoscoped's Ionut Alex Chitu noted that this release comes just a few weeks after the closure of FeedBurner's in-house ad-publishing network, meaning all new publishers will need to go through AdSense to be included in in-feed advertisements. Google acquired FeedBurner in June 2007.

Credit: Google quietly launches AdSense for Feeds from CNET News