Microsoft sets out its online services strategy
Published: 30 Apr 2007 10:12 BST
it released an early version of BizTalk Services, hosted services for moving information between different applications.
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Although Microsoft clearly has a large number of customers, it is still working uphill when it comes to wooing web entrepreneurs who build mashup applications, said Dave Cotter, chief marketing officer of Mpire, a Seattle-based start-up that has built a mashup e-commerce application. Most start-ups with venture backing tend to use open-source products to build Mpire's offerings, he said.
"You know the marketing and technology will be there it'll work. The real issue is: what is the compelling call to action for the developer? What's the killer offering that's going to win over that web developer?" Cotter said.
Dynamic languages, such as PHP or JavaScript, have become popular choices for writing many Web 2.0 applications. They have become viable alternatives, particularly on the client side, to Java or Microsoft's .Net programming languages, such as C#.
Currently, Silverlight can run applications written in Microsoft's XAML and JavaScript. But, at Mix07, the company will announce support for other dynamic languages, Forest Key, director of product management in Microsoft's Server and Tools Division, said earlier this month.
The company is also expected to discuss plans for making dynamic languages work better with .Net. According to Mix session descriptions, the company will detail projects aimed at letting Asp.Net web developers and other .Net programmers work with dynamic languages such as IronPython.
To appeal to non-programmers, Microsoft later in the year will offer a lightweight tool aimed at letting technically savvy businesspeople build mashup applications, Moore said.
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