Amazon UK enjoys busiest day ever
Published: 04 Jan 2005 13:55 GMT
Amazon UK recorded its busiest ever day of trading last month in the run-up to Christmas 2004.
The online retailer said on Tuesday that more than 400,000 items were dispatched in one day, although a spokeswoman declined to reveal the date in question.
Amazon UK's overall sales during the pre-Christmas period were also the highest since its launch in 1998, according to the company.
Amazon.com also reported a record Christmas, with orders of over 2.8 million units logged on its busiest day.
The most popular software item over the Christmas period was a bundled package of Symantec's antivirus software, Norton Internet Security 2005, with its disk recovery software, Norton Ghost 9.0.
Second on the list was the Student and Teacher Edition of Microsoft Office 2003. Amazon sells this product for £89.99, more than £200 less than the cost of the Standard Edition of Microsoft Office 2003, which did not make it into the top 10. The Student and Teacher Edition is only licensed for non-commercial, educational use and can only be purchased by students, parents, guardians or teachers who meet certain criteria.
However, it appears that neither Microsoft nor Amazon actually verifies the details of customers buying this product.
A Microsoft spokeswoman said it does not ask for proof that the purchaser of the software qualifies for the discount, but that the retailer may ask for proof. The Amazon UK spokeswoman said it does not ask for proof of qualification, but provides information on the product so that people can see if they qualify for it.
Amazon.com was hit by outages during December, but the Amazon UK spokeswoman said the UK site had not been affected.
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