Musicians attempt to harness the Net
Published: 28 Jun 2004 11:25 BST
"It's still a struggle in most cases to get rates that are competitive with the majors," said Tuhin Roy, the founder of the Digital Rights Agency. "It's only through the collective bargaining power of organisations like ours that we're getting close."
CD Baby, an online CD distributor for label-less artists, also helps its musicians place songs in iTunes and other services. Loudeye, a company that digitises music for the major labels, offers a similar service to independents that helps them win a spot in download catalogues.
The digital download market is much broader than iTunes and its direct rivals, however. A handful of independent labels are beginning to create their own stores. Warp Records, a prominent electronic music label, recently launched its Bleep.com, offering downloads of ordinary MP3s from several independent labels, without copy protection, for about $1.35 a song.
Niche sites offering sales only of punk rock, jazz or Christian music have sprung up. A company called Weed lets people trade and buy independent musicians' songs using a private peer-to-peer network.
Finding a sympathetic ear
Despite all the new distribution capability, independent musicians still face their oldest problem, however: how to get noticed in a market where potential listeners now have as many as 700,000 songs at their iTunes-browsing fingertips.
GarageBand, a boom-era company that was recently rescued and refinanced by current chief executive officer Ali Partovi, has one answer to that question. Independent artists like Byrd can post their songs online, but they must first review other artists' music. The top-rated songs are prominently displayed on the site, and have, at least in Byrd's case, drawn contacts from top industry managers and label employees.
ZDNet UK publisher CNET Networks offers its own site where independent musicians can host and promote their music, Music.download.com.
Internet radio stations can provide some similar exposure. Live365, which lets independent DJs run their own Webcasts, has its top songs show up on charts in industry magazines Radio & Records and CMJ, both of which are closely watched by big labels and broadcast radio stations.
In the end, artists say the new tools for independent musicians are coming into their own. But at least today, they remain complements to the traditional modes of incessant touring and offline self-promotion.
Byrd said that he's had his songs reviewed by radio promotion consultants, and they picked the same potential singles that GarageBand.com reviewers liked. He's now taking those songs to broadcast radio stations.
For his own plans, the feedback from Internet radio and his CD Baby sales has been invaluable, the songwriter said.
"I'm selling a ton of CDs in Connecticut and Pennsylvania," Byrd said. "It helps me figure out where I want to tour."
Previous
Did you find this article useful?
178 out of 347 people found this useful
- Share this article:
