Yahoo! cues up music site
Published: 17 Dec 2001 17:18 GMT
Yahoo! on Monday debuted its new music destination, Launch.com, which represents a departure in the portal's previous branding strategy.
The new property is the result of Yahoo!s acquisition of Launch Media in June. It's also a step forward in the company's fight with AOL Time Warner and Microsoft to become a hot online music destination.
Launch is also a step away from Yahoo!'s previous branding efforts following acquisitions. With acquisitions such as Geocities and Broadcast.com, Yahoo! renamed them Yahoo! GeoCities and Yahoo! Broadcast.com at relaunch.
The unit, now a wholly owned subsidiary, will offer music-related content, such as photo essays, charts and artist features. The site will also give artists and music labels the opportunity to promote album sales and concerts on the site.
Launch also gives members the ability to listen to and control their own music experience.
"Music that listens to you," says the flash show that greets viewers who click on the "music" tab of Yahoo!'s home page, sending them to the new Launch site. Subscribers can design their own video menu or choose an Internet radio broadcast from Launchcast.
Yahoo! has been attempting to expand its content offering through other acquisitions; earlier in December, it made an offer for HotJobs.com.
The new unit is run by Launch Media co-founders Dave Goldberg and Bob Roback.
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