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Emerald Isle brand goes online

Jane Wakefield ZDNet.co.uk

Published: 30 Oct 1998 16:19 GMT

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Leading Irish Culture brands supplying arts, crafts, books, music, gifts and other cultural products and services will now be marketed electronically across the world. The franchise will go on-line in a series of Internet stores and it is hoped the move will increase sales, lower inventory costs and improve customer service.

The technology, developed by Manugistics offers the franchise tight control on the supply chain and protection and control of trademarked products. With the increasing export of Celtic goods, this protection is paramount for the branded products to protect their authenticity.

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