BT preaches Net marketing practice
Published: 18 Apr 1997 14:52 BST
A non-technical brochure, entitled Transforming the way you work over the networks, was put together by BT, Design House and an Australian illustrator via the Internet.
The aim of the brochure is to show SMEs how the Internet can be used to put together marketing campaigns and literature, in the same way that its brochure was produced. Simon Richards, senior designer at Design House said the companies were "demonstrating by example."
Robin Lawrence, BT marketing manager said that "all the parties involved enjoyed savings in costs and time."
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