Five years ago: Net ad revenues up sharply
Published: 18 Dec 2001 07:01 GMT
Advertising over the Internet totalled $157.4 million for the first nine months of 1996, according to numbers just issued by the Internet Advertising Bureau (IAB) and Coopers & Lybrand. The figures include advertising on onlune services, E-mail and newscast services, as well as Web sites.
Although still tiny compared to more established media, Web ad revenues are growing apace, with leaps from $29.9 million to $51.9 million to $75.6 million for the three quarters.
Separately, the IAB said it is supporting standardisation of ad banner sizes, claiming that there are currently about 250 sizes being used.
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