Photos: Microsoft's rivals in touchscreen tech

Mark Bolger, director of marketing for Microsoft's surface-computing effort, shows off the company's new Surface tabletop computer, code-named "Milan", at a briefing in San Francisco in May. The tabletop computer, for which Microsoft has created both the hardware and the software, is entirely driven by touch — there is no mouse or keyboard.

For now, Microsoft is focusing on getting the products into public spaces in the hospitality arena — hotel lobbies, restaurants and casinos, to name a few.