Photos: Formula One's Villeneuve puts spin on Intel

Intel was keen to draw parallels between its chip technology and motor sports. Skaugen claiming that there are many similarities between business and Formula One, such as the need to deliver incredibly high speed with reliable and efficient performance under pressure. "One IT hiccup can make the difference between a driver winning and losing a race, or a business winning and losing competitive advantage," he said.

The dual-core Intel Xeon processor 5100 begins shipping on 23 June. Intel claims that the new chipset will deliver as much as 125% increase in performance and more than 40 percent reduction in processor power compared with existing Paxville technology.