Photos: Formula One's Villeneuve puts spin on Intel

To drum up interest in its latest dual-core Xeon Processor 5100, previously codenamed ‘Woodcrest’, Intel held a special Formula One style event in London’s Hyde Park on Tuesday. Kirk Skaugen, general manager of Intel’s Server Platforms Group, took the stage with Canadian Formula One driver Jacques Villeneuve who entertained attendees at the one-off event with a demonstration of his BMW-engineered  race car.

"If you look at Formula One car you have outstanding performance, then you can look at other cars with great miles per gallon. The IT industry is looking for a hybrid model where you don’t have to sacrifice performance for miles per gallon and efficiency," said Skaugen.

The Xeon Processor 5100 will be the first server processor to be released using Intel's new Core architecture.