Sony debuts 'wearable' digicam
Published: 19 Jul 2002 10:19 BST
Electronics giant Sony hopes to turn digital cameras into a daily accessory, much like what mobile phones are to many people.
Slightly smaller than a credit card, the Sony Cyber-shot DSC-U10's form factor allows it to be easily slipped into pockets or worn with a neck strap.
Click here to see a picture of the DSC-U10.
Electronics makers in Asia, especially Japan, are increasingly attempting to accessorise their products and Sony is no different.
Naoki Sekiguchi, managing director for Sony Singapore, believes the new camera part of the march towards technology you can "wear."
Targeted at fashion-conscious consumers, the device is being positioned as an accessory rather than a photo imaging tool. "The camera is set to create a new trend for digital imaging and will change the way people use digital cameras," Sekiguchi said.
Measuring 84.5 x 39.8 x 28.6mm and weighing 118g, the DSC-U10 runs on two AAA-sized batteries, and comes equipped with an 8MB Memory Stick, a fixed focus lens and video recording capability for short MPEG movie (non-audio) clips of up to 15 seconds.
The camera is expected to reach stores across Asia by August, following its debut in Japan last month. It will retail at $230 (about £146), and come in three flavours: silver, blue and pink. Availability in the US and Europe hasn't been confirmed but it could be after August, a company spokesperson said.
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