Advertisement
Promo

Desktop platforms Toolkit

Don't believe Apple tea leaf readers - Amelio

Martin Veitch ZDNet.co.uk

Published: 30 Jul 1997 15:11 BST

  • Email
  • Trackback
  • Clip Link
  • Print friendly
  • Post Comment

"The future I see makes me more confident about Apple's future than those who are reading tea leaves and predicting a dark outlook for the company," Amelio said in his first public speech since his ouster from the company three weeks ago.

"In addition to its powerful brand, I'm proud that the company now has the strongest product line-up in its history. And when Apple's next-generation operating system, Rhapsody, is released, I predict that once again Apple will be seen as showing the way for the PC industry."

Amelio, speaking at the Commonwealth Club of California in San Francisco, took credit for shoring up the company's weak finances when he arrived there 18 months ago. He also took credit for installing a program to get the company to concentrate on developing its legendary Macintosh software.

Apple now needs a strong, charismatic "marketing genius" who can please the "Apple cult," Amelio said. He "has no clue" whom Apple is considering to replace him as chief executive and chairman. He also does not know whether Steven Jobs, the company's co-founder and part-time advisor, is interested in the position.

Amelio resigned from the struggling personal computer company three weeks ago under pressure from the board of directors, who were not happy with shrinking sales and market share. Apple has yet to name a successor.

In a speech, Amelio said he will remain independent for a while and become a "technology philosopher."

He also mildly criticised the press and the "cult" of die-hard Macintosh fans for not giving him enough credit for his job, but said the intense scrutiny was not surprising, given Apple's status as an American icon.

  • Email
  • Trackback
  • Clip Link
  • Print friendlyPrint with EPSON

Did you find this article useful?
39 out of 67 people found this useful


Full Talkback thread

0 comments


Company/Topic Alerts

Create a new alert from the list below:




Video icon

Video

Microsoft Windows 7 Special Report Special Report

How Microsoft can make Windows 7 a success

How Microsoft can make Windows 7 a success

Comment Many businesses have given Vista a wide berth; Microsoft must focus on five areas to make sure Windows 7 doesn't suffer the same fate, argues TechRepublic's Jason Hiner

More Special Reports

Win a Creative Zen X-Fi2 player and accessories

Win a Creative Zen X-Fi2 player and accessories

What is ZDNet UK's usual tagline?

Competition closes - 14 Jan 2010

Desktop Management Benchmarking

Test Your Desktop Management Systems

How good are your company's desktop management solutions? How do they compare with those of your peers?

Take two minutes to complete our new Desktop Management and Energy Consumption benchmark, and find out what issues your business needs to focus on.


Skip Sub Navigation Links to CNET Brand Links

Help

Become part of the ZDNet community.

Newsletters