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Show preview: CeBIT 2007

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• Deutsche Messe Ag,
• Dr Sven Pr?er,
• Pr?er,
• Messe

Cath Everett ZDNet.co.uk

Published: 14 Mar 2007 09:45 GMT

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One of the big themes at CeBIT 2007 will be geographical information systems, including the controversial Galileo project — the European equivalent of the US satellite-based Global Positioning System.

The trade show, which is taking place in Hanover, northern Germany, between 15 and 21 March, decided to go big on the topic of GIS after a survey of 5,000 sample visitors last year indicated that it was a key area of interest.

"The survey showed that Europeans think it is important to get a global navigation satellite system that is independent of GPS. The critical thing is that GPS service levels are not guaranteed. The system was originally designed for the US army, so, of course, it has the right to shut it down when it needs to or to optimise the signal for military use," explains Dr Sven Prüser, senior vice president of CeBIT.

On the other hand, Galileo, which is being built by the European Union and European Space Agency, and which is scheduled to be operational by 2010, will be a civil system. According to Prüser, it will have "guaranteed high service levels and because it's being built in co-operation with countries like India and China, there'll be more satellites in different parts of the world so measurements will be more precise".

This means that the system will be of great interest to business, he believes, and will open up a host of opportunities for organisations to create and exploit new products and services in areas such freight forwarding and fleet and traffic management.

As a result, the trade show plans to establish a forum area called CeBIT in Motion to showcase different offerings in the telematics and navigation sector and provide match-making services to bring different interested parties together to explore whether they can find ways of working together.

The forum will also host presentations and panel discussions from experts in the field, with keynote speakers including Martin Ripple, programme director for Galileo, and Pedro Pedreira, executive director of the GNSS Supervisory Authority.

The GNSS, formerly known as the International GPS Service, is a voluntary federation of more than 200 agencies worldwide, which pools resources and station data from GPS and GLONASS, the Russian equivalent, to support earth science research, education and the like.

But Russia will also be CeBIT's partner country this year. Over 150 Russian exhibitors, including Kaspersky Labs and Russoft, the Russian Software Developers Association, will take part, a more than tenfold increase since 1991, which indicates the growing importance of IT to the country's economy.

Russia is now the fourth largest exhibitor nation at the show and participants will present their wares under one of four categories — communications, business processes, banking and finance, and digital equipment and systems.

Another key theme at CeBIT, meanwhile, will be security, and biometrics in particular. Prüser explains: "This topic still continues to increase in importance and this year, we even ran out of exhibitor space because there was so much demand."

To reflect this interest, one of the show's main keynote speakers will be John Thompson, chief executive of security company Symantec. He will give a presentation on Friday 16 March about the growing importance of safeguarding corporate information and business processes, rather than simply devices.

"What we try to do with the keynotes is represent key parts of the industry to provide a kind of portfolio," Prüser explains. The main keynote speaker, however, will be Patricia Russo, chief executive of...

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