Google Maps gets UK road-traffic data
Kablenet.com
Published: 23 Oct 2008 11:28 BST
The Highways Agency has allowed its data about traffic speeds to appear within Google Maps.
The traffic information, which the agency collects for major roads in England, is being provided to Google Maps in Datex II format, a European standard developed specifically for road-data information exchange. The format provides real-time traffic information and predictions based on past conditions, helping motorists to plan their journeys ahead to avoid congestion.
The data, provided by the Highways Agency's National Traffic Control Centre in Birmingham, is also used to populate the agency's own Traffic England website.
Using this site, drivers can see current and predicted driving conditions, view what is currently being displayed on electronic motorway signs and even tell the average speed between any two junctions on the motorway network.
Denise Plumpton, director of information at the Highways Agency, said: "I'm delighted that we are the first country in Europe to work with Google and use our information for the benefit of road users across the country. This sort of project is a key part of our information strategy aimed at getting traffic information out to motorists where and when they need it."
"We work regularly with third-party organisations in order to get our information to as wide an audience as possible. We have also recently provided the BBC with access to our traffic cameras to allow road users to check the conditions on the internet before they leave. We look forward to working with other partners in the future," said Plumpton.
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