Conflicting strategies aired at unified comms show

Echoing the latest industry buzzwords, this week's VoIP for Business event was re-named Unified Communications Expo.

Communications vendors are now trying to offer more than just voice over a data connection by building in features such as presence and instant messaging, calling this bundle unified communications, or UC for short.

Including its former incarnation, the event is now in its third year, and this week attracted 99 exhibitors to London's Olympia exhibition hall.

Visitor numbers were healthy too. "It really shows that enterprises are serious about adopting unified communications solutions," said Adam Malik, the show's commercial director.