Vodafone cuts mobile-broadband rates
Published: 04 Feb 2008 08:52 GMT
Vodafone is hoping to ramp up mobile-broadband uptake in the UK by waving the carrot of a £15-per-month 3GB price. But the 50 percent price will only run for a limited "promotional period".
The mobile operator said it sees "great market potential for consumer mobile broadband" and is spinning its latest price-plan tweaks as improved value for money for customers, be it in monthly cost reductions or increased data-usage limits.
Business customers can expect more data for their pound; Vodafone said the monthly fair usage on its Mobile Broadband Business and Mobile Broadband Business Travel packages will rise from 3GB to 5GB. Its Mobile Broadband Business package costs £25 per month. Customers will also be able to get free USB modems, provided they sign up to at least an 18-month contract.
Those customers happy to sign on the dotted line will also be offered a sweetener of three or six months "free" line rental, for 18-month and 24-month contracts respectively.
Business travellers using Vodafone Connect Abroad in Europe west of Russia, along with Australia, Japan, New Zealand and the US can roam for £9.99 per 24-hour session.
Vodafone said its UK network has a top downlink speed of 7.2Mbps — in London and major airports — and a maximum of 1.44Mbps uplink. Elsewhere its network provides speeds up to 3.6Mbps, covering more than 80 percent of the population.
On-the-go data lovers can expect better value for money from Big Red from 4 February when the new offerings go live.
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