Photos: Cisco goes racing in Italy

Andrea Coccia, the chief information officer of Colacem, told ZDNet.co.uk that the system cost about €300,000 for the whole project. While the circuit represents less than one percent of Colacem's turnover, the company wanted to test the technology outside of its core business. "The facility is not so spread — we don't need unified communications in theory here — but for a global company it has a different meaning," said Coccia, who added that the company would not pay for the technology with direct turnover from it. However, the company planned to capitalise on marketing opportunities afforded by access to circuit customer mobile devices.