Facebook and MySpace may seal email's fate
Published: 19 Jul 2007 11:04 BST
The future of email might be found on the pages of MySpace and Facebook.
Just ask a group of teen internet entrepreneurs, who readily admit that traditional email is better suited for keeping up professional relationships or communicating with adults.
"I only use email for my business and to get sponsors," Martina Butler, the host of the teen podcast Emo Girl Talk, said during a panel discussion at the Mashup 2007 conference in San Francisco, which is focused on the technology generation. With friends, Butler said she only sends notes via a social network.
"Sometimes I say 'I emailed you', but I mean 'I MySpaced or Facebooked you'," she said.
I don't know any teen who doesn't have a phone with them all the time
Catherine Cook, myYearbook
To be sure, much has been written about the demise of email, given the annoyance of spam and the rise of tools like instant messaging, VoIP and text messaging. But email has hung on to its utility in office environments and at home, even if it's given up some ground to new challengers. It may be that social networks are the most potent new rival to email, one of the internet's oldest forms of communication. With tens of millions of members on their respective networks, MySpace and Facebook can wield great influence over a generation living online, either through the mobile phone or the internet.
And, if you're among those who believe teens are the future, then email could be knocked down a rung. For example, Craig Sherman, chief executive of Gaia Online, a virtual world for teens and college kids, describes the age group as "the first and early adopters of new trends. Things they are doing are what everyone will be doing in five years".
To hear the teen panellists tell it, that means email will be strictly the domain of business dealings.
"If I'm talking to any friends, it's through a social network," said Aseem Badshah, the teenage president of Scriptovia.com, an essay-sharing site that launched this summer. "For me, even IM died, and was replaced by text messaging. Facebook will replace email for communicating with certain people."
Almost on cue, a Microsoft executive sitting in the audience chimed in with a question to the teens, saying that, given his work, he's "interested in people not using email". He asked the panellists to comment about the fact that email transmits to mobile devices, for example. Also, Facebook will send its members an email whenever someone sends them a message on the social network.
Butler replied that she uses Facebook on her mobile phone. "I need [Facebook] everywhere I go, but I log into email only once a week," she said.
More and more, social networks are playing a bigger role on the mobile phone. In the last six to nine months, teenagers in the US have taken to text messaging in numbers that rival usage in Europe and Asia. According to market research firm JupiterResearch, 80 percent of teens with mobile phones regularly use text messaging.
Catherine Cook, the 17-year-old founder and president of myYearbook, was the lone teen entrepreneur who said she still uses email regularly to keep up with friends or business relationships. Still, that usage pales in comparison to her habit of text messaging. She said she sends 1,000 text messages a month.
"I don't know any teen who doesn't have a phone with them all the time," Cook said.
Still, the age group is a fickle bunch. All of the panellists said that they're constantly looking for the next, new thing to stay current with friends; and they often use different social networks and tools to keep up with different sets of people.
It's a problem for teens — you're losing out on some of your friends if you choose just one [social network]
Asheem Badshah, Scriptovia.com
Cook, for example, said she uses her own social network, myYearbook, to talk to her friends from school, but she uses Facebook to keep up with what's happening at Georgetown University, which she plans to attend in the autumn. Cook blogs at MySpace as a way to meet new friends, and she's also on LinkedIn to mine new professional relationships.
"Teens are on lots of sites and picking and choosing activities from each one," she said. "It's based on who you actually want to talk to."
Similarly, Ashley Qualls, president of WhateverLife, a graphical tool for users of MySpace, said she keeps adding on new social networks to her roster of memberships online. "People leave a trail of where they decide to go," she said.
Badshah said that to subscribe to only one social network means losing out on friendships with people who are active on other rival social networks. That's because having real estate on MySpace or Facebook means keeping tabs with only certain friends through messaging, blogs and recent photos. That the two major social networks don't interoperate could be reason for a new social network that could act as an intermediary to aggregate friends in one place, Badshah said, much the way Trillian did for IM applications like Yahoo and AOL.
"It's a problem for teens — you're losing out on some of your friends if you choose just one," he said.
"To have all your buddy lists in one place, that's where this is going," Badshah said.
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