Photos: Millennium Dome gets a makeover

O2 is trying to offer its customers a new entertainment experience in the complex, and it has a detailed plan for how its subscribers will be able to book and enjoy their experience here.

Based on an opt-in system, the operator will text the customer with offers to pre-buy tickets for events at The O2, before they go on general sale. The customer texts back to confirm and receives a code which allows him or her fast-track access into the complex on the night. If the customer has O2's new Cocoon music phone, he or she will then be able to send another text to receive a bar code allowing them entry into the "blueroom bar", a VIP lounge of sorts. The customer will then be able to send texts to choose what music is being played in the bar and even what pictures are being displayed on the wall.

Once the customer has consumed a few drinks, he or she can gather their friends and go the O2 Create unit, where they will be able to have themselves superimposed into a popular music video, the result of which will then be sent to their phone and email address. After that, they can even go to watch the concert, after which selected photographs of the event will be emailed to them.