Social networking: 3G's killer app?
Published: 12 Apr 2006 11:20 BST
...off their content from mobile users, whose technology lets people who've created mobile Web sites charge for content they distribute. "And they're also perfect capture devices. You can take pictures, record sound, send text messages. It's a great tool for creating your own content."
What's more, those in the teen and twentysomething crowd — the biggest users of online social networks — also happen to be some of the heaviest users of mobile data services such as text messaging and downloadable ring tones.
As major mobile operators in the US roll out their new 3G wireless services, more people are using them to create their own mobile Web sites. A German company called Peperoni Mobile and Internet Software, which since 2001 has provided software tools that let people all over the world build their own mobile Web sites, said it has seen an increase within the last six months of people using its software to create their own mobile Web pages. Though the company has only about 500,000 users today, it says it's signing up new ones at the rate of about 20 percent to 25 percent per month, many of them in the US
"Phone penetration in the US has pretty much caught up with Europe in the last couple of years," said Marcus Ladwig, chief operating officer for Peperoni. "And now we're seeing a lot of these people wanting to use the capabilities on their phones to share images and other things, so they're using our tools to build their own mobile Web sites."
Peperoni struck a deal earlier this year with Bango to allow its users to set up shop on the mobile Internet.
Fixing the bugs
Experts say these are still the early days for the mobile Internet in general. And there still are significant issues that need to be worked out. For one, mobile makers have been building products with different mobile Web requirements, which makes it difficult for software developers to adapt existing Web pages for the mobile Internet.
"When people publish a mobile Web site, they don't want to think about which phones people will use to view it," said Ladwig. "That's why network operators and cell phone makers need to work together to make it easier for users to have a unified experience."
Another problem is that people uploading or downloading information from these social networking mobile Web sites will also have to pay for the bandwidth they use while doing so over the mobile network, which can be expensive domestically but is prohibitively expensive when roaming.
And even though mobile operators want people to use their new 3G services, they've been reluctant to give up control of where customers go on the mobile Internet. Some carriers, such as Verizon Wireless, restrict users to their own menu of services.
And some experts, such as Forrester Research's Golvin, are sceptical that mobile phones will ever be able to offer enough functionality to replace PCs when it comes to creating and sharing content.
"Cell phones are great enhancements and tools for existing bloggers or for people who are already sharing photos online," he said. "Cell phones might be good for updating sites on the fly, but the PC is still the best place to sit down and organise your content."
Previous
- Social networking: 3G's killer app?
- Half of employers ban Facebook
- Social networking driving server sales
- Think before you mail, advises IBM
- Facing the past and future at Facebook
- Unified communications come together
- Microsoft bags a stake in Facebook
- Google: Businesses can benefit from video sharing
- Facebook: A boon to business security?
- Vendorboard: Freeing yourself from inbox tyranny
- How to use social networks for business gain
- Google reveals its social side
Did you find this article useful?
91 out of 202 people found this useful
- Share this article:
