Advertisement
Promo

Mobile working Toolkit in association with http://marketing.ianywhere.com/forms/EMEA09SUPSybaseMobilityLeadership-IDC

Text messages aim to cut bus delays

Andy McCue silicon.com

Published: 20 Oct 2003 13:40 BST

  • Email
  • Trackback
  • Clip Link
  • Print friendly
  • Post Comment

A mobile tracking system aims to cut passenger waiting times for London buses by stopping the 'bunching' pattern that sees several turning up at once and then a long gap until the next one.

Bus operator Metroline will send text message alerts to its drivers that will allow them to speed up or slow down to maintain more even intervals between buses. A pilot of the system earlier this year on one North London route saw 70 percent improvements in "excess waiting time" statistics.

GPS satellite technology feeds the location of the buses to a control centre over an Orange network. The control centre then sends the text alert to the driver's dashboard.

The system will be extended to all of Metroline's 1,089 vehicles over a two-year period. The project is costing the firm around £6m and Sean O'Shea, commercial director at Metroline, described it as "probably the biggest IT project we have ever done".

O'Shea said that as well as improving the service for passengers, the technology will be key for Metroline being able to retain its contract with London Buses.

"We operate all services under contract to London Buses, so we can show London Buses we provide an excellent level of service," he said.

O'Shea said the text message alerts to drivers would not result in bus drivers pulling over to read the paper or racing through London streets at high speeds. He said that because the information is real-time it should prevent long gaps building up in the first place.

But where gaps do occur the alerts will allow drivers to use traffic lights by slowing down to make sure they hit red, or stopping at bus stops for a bit longer.

"They shouldn't need to pull over for five minutes," said O'Shea.

There are potential future passenger SMS services that Metroline will be able to launch based on the system. Passengers could receive bus arrival information direct to their handset by texting a short code, while the location-based technology can be added to displays at bus stops.

  • Email
  • Trackback
  • Clip Link
  • Print friendly
  • Post Comment

Did you find this article useful?
77 out of 158 people found this useful


Full Talkback thread

0 comments

Company/Topic Alerts

Create a new alert from the list below:






Google Android Special Report

A rough guide to mobile open source

A rough guide to mobile open source

Photo Android is not the only open platform. Here's a quick guide to the mobile, open-source landscape

More Special Reports

Video icon

Video

On The Road Blog

Malicious Mobile Apps a Growing Concer...

Malicious Mobile Apps a Growing Concern Author: Eric Everson, MBA, MSIT-SE The phrase “mobile security” does not usually mean much to anyone, until of course they encounter their... More

Post a comment

Malicious Mobile Code: What You Need t...

Malicious Mobile Code: What You Need to Know. Author: Eric Everson, MBA, MSIT-SE The thought of someone hacking into your mobile phone to steal your personal data added to the growing... More

1 comment

Did Microsoft stifle tablets and leave...

Dick Brass says so and he thinks he should know; he was the vice president of emerging technologies and launched the Tablet PC in 2002. What does he think went wrong? He blames infighting,... More

2 comments


Skip Sub Navigation Links to CNET Brand Links

Help

Become part of the ZDNet community.

Newsletters