Cut costs with satellite technology

Jo Amor

Published: 15 Aug 2003 11:25 BST

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The depressed market has found IT executives on the horns of a dilemma.

Financial executives are putting the brakes on technology investments; technology executives are expected to maximize the effectiveness of their networks with the latest, most sophisticated applications. I'll explain how IT executives can break through this impasse while gaining points for being fiscally responsible.

First the bad news
There are precious few signs of recovery from the IT spending slowdown for the rest of this year -- or next year, for that matter. This past March, The Goldman Sachs Group surveyed 100 IT decision makers and concluded that average IT spending will be well below 1 percent of overall spending in 2003, and may not pick up until 2004 or later.

Economic recovery happens through innovation. According to leading industry analyst firm Jupiter Media Metrix, a variety of business network applications demand enterprise attention. Customer or partner training, B2B collaboration, earnings calls, financial services, product launches, and internal announcements are all mission-critical functions; they cannot be sacrificed in exchange for the next quarter's profit margins.

At the same time, businesses are overtaxing their companies' ground-based telecommunications networks. What’s the answer to this IT challenge? Satellite technology may give you a way to provide access to high-bandwidth enterprise applications while protecting the cash position of your business. Some enterprise users of satellite technology have found this simple enhancement to their network infrastructure has saved as much as 98 percent on their networking bills.

The cost advantage of satellite broadcasting
Satellite broadcasting is the right choice for sending identical content, such as training information, inventory files, point-of-sale pricing tables, daily summary reports, software updates, and business television broadcasts, from one location to multiple locations (point-to-multipoint). This type of content may require only a one-way satellite connection, as opposed to two-way, point-to-point connections from a telco company.

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