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AOL UK members disprove nerd rep

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AOL

Martin Veitch ZDNet.co.uk

Published: 11 Mar 1997 16:45 GMT

According to the online company's first poll of members, its members are 70 per cent aged between 35 and 64 and 58 per cent earn over £25,000 per year. A quarter live in the south-east of England, 89 per cent own their home, and they are more than 50 per cent more likely to have two or more children than the rest of the UK populace.

However, one cliche seems to have some basis in truth: 89 per cent of members are male.

Marketing director Karen Thomson said the survey showed AOL members "are not interested in technology for its own sake".

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Could it be that ISP’s are making this out to be a bigger problem than it actually is? We’re a small country with an internet penetration of less than 60%, for every Youtuber there’s someone who only uses the internet to check their emails, more people surf on their mobile handsets than a few years ago. Surely things should even themselves up.